• POWERFUL NEXEN
  • NEXEN News
  • Home > Powerful NEXEN > NEXEN News 3
  • NEXEN News
  • NEXEN Marketing
  • NEXEN Story
  • Tire Tests
  • New Product
2012 한국의 경영대상 마케팅대상의 주인공은 넥센타이어
images Nexen Tire received the Marketing Award for ‘The Management Grand Awards 2012’ held by Korea Management Association Consultants (KMAC).

‘The Management Grand Awards’ are given to the enterprises with excellent business performance and innovative corporate culture through endless changes and innovation. Companies were evaluated in 7 different categories including leadership, strategy, human resources & organization, innovation activities & programs. Experts in each area visited the field to audit, interviewed the employees and finally selected Nexen Tire as the winner of ‘The Management Grand Awards; Marketing Award’.
Nexen Tire’s innovative marketing activities main focus is to have customers before everything. As a result, Nexen’s ‘CP672’ came the third out of 20 tire manufacturers after Michelin and Continental for the tire performance test carried out by ‘Consumer Report’,the biggest consumer magazine in the States. Moreover, Nexen’s environment friendly tire ‘N’blue HD’ resulted in the third place for overall performance test done by the British Car Magazine ‘IF Design Awards’ Nexen also won the world’s top 3 design awards, , ‘IF Design Awards’ and ‘Reddot Design Awards’.It means Nexen Tire is not only providing great performance but also meeting customers’ perceptive needs. Continuous success in the global market brought theses good results, which will make Nexen a much friendlier brand for the customers. images
images
Vice Chairman Hyun-Bong Lee says, “The Management Grand Awards was possible because everyone in Nexen family carried out their role under the same goal, ‘customer oriented’. We will continue to raise the value of our company and lead innovation in the world market.”