Hosted from May 24 to 28 in Bologna, Italy, Autopromotec 2017 caught the attention of the world. Held biennially, Autopromotec is one of the three major European exhibitions of automotive equipment and components, where you can see all the innovations, developments and trends of tires, automotive equipment and the tire industry at a glance. NEXEN TIRE also joined the exhibition this year.
Founded in 1965 and celebrating its 27th anniversary this year, Autopromotec is growing in size with every subsequent event, accommodating 1,587 participants and 103,989 visitors from as many as 50 countries in 2015. This year also had crowds of visitors flocking into the hall.
In the exhibition, NEXEN TIRE showcased a total of 10 tires including 2 new ones. Detailed information was shared through the session for promoting the new winter tire WINGUARD Sport2 and the new year-round tire N’blue 4 Season. The new winter tire WINGUARD Sport2 will be available on the market in 25 different sizes starting from the 2017/2018 winter season.
“We’re excited to be participating in the world’s best tire exhibition, Autopromotec, and we’re going to continue promoting NEXEN TIRE’s great product performance and technology to the whole world,” said an official at NEXEN TIRE. “It was really meaningful to be able to increase consumer confidence and brand awareness of NEXEN TIRE by participating in the exhibition and all kinds of marketing events at Autopromotec 2017.”