NEXEN TIRE won both the 2017 ‘Red Dot Design Award’ and ‘European Product Design Awards’.
Established in 1954, the ‘Red Dot Design Award’ in Germany is one of the world’s three major design awards along with the ‘IDEA Design Awards’ in the US and ‘IF Design Award’ in Germany. N’FERA RU1 won the award in the Vehicle Accessories category at the 2017 ‘Red Dot Design Award’.
NEXEN TIRE also swept awards in multiple categories at the ‘European Product Design Awards (EPDA)’ hosted by Farmani Group. The EPDA is a design award given out to beautiful, innovative and original products. N’FERA RU1 won the gold prize in Transportation, silver prize in Vehicle Accessories, and another silver prize in Manufacturing. WINGUARD Snow'G WH2 won the bronze prize in both Vehicle Accessories and Manufacturing.
In particular, N’FERA RU1 is a premium tire for SUV with excellent riding quality and incredible silence currently supplied to Porsche Cayenne. It has won awards this year at 2017 ‘Red Dot Design Award’ and ‘European Product Design Awards,’ attaining the glory of winning six design awards worldwide such as Europe, US and Asia.
“Global design management of NEXEN TIRE is gaining global recognition now by winning one award after another in world-renowned design awards.” said the director of R&D at NEXEN TIRE. “We’re going to develop innovative products and designs based on continuous R&D investments, thereby enhancing our overall global esteem.”
The EPDA ceremony was held in Brussels, Belgium on April 12, and the ‘Red Dot Design Award’ ceremony will be held on July 3. The winning works will be displayed at the Red Dot Design Museum.