NEXEN TIRE, a leading global tire manufacturer, announced that it will continue its sports marketing initiatives in the European market.
NEXEN TIRE extended its multi-year partnership with Manchester City in March and became the first ever Official Sleeve Partner in the English Premier League (EPL). NEXEN TIRE logo will appear on the sleeve of the Manchester City playing shirt for three consecutive EPL seasons starting from 2017-18 season.
Establishing strong marketing platforms through this partnership, NEXEN TIRE will execute various marketing initiatives including fan engagement activations and media advertisements to expand its global presence and to engage more with fans and customers.
NEXEN TIRE also continues its sports marketing initiatives for football clubs in Germany. As the official sponsor of Eintracht Frankfurt of the German football league Bundesliga, the company resumed its LED screen advertisements and various on-site activation programs at the home grounds of Eintracht Frankfurt promoting communication with fans.
In addition to Manchester City FC of England and Eintracht Frankfurt of Germany, NEXEN TIRE also continued its partnership with SSC Napoli, a prestigious Italian football club of Serie A. The perimeter LED advertisements restarted in Italy, as NEXEN TIRE will continue to run the advertisements during the home matches.
Furthermore, in the Czech Republic where NEXEN TIRE’s new plant will start operating in 2018, the company decided to maintain sponsorship of the professional ice hockey team BK Mlada Boleslav. Accordingly, NEXEN TIRE’s brand will be exposed in various places of the domestic arena starting from September, such as the players’ uniforms, helmets, and the surface of the ice.
NEXEN TIRE is attaining recognition in the global market for its excellent technological prowess, and is sharing a unique partnership with quite a few popular European sports teams. We look forward to seeing NEXEN TIRE’s brand power grow stronger through such forms of sports marketing, a proven means of global communication that transcends national borders.