NEXEN TIRE Motorsports’ championship-winning Formula DRIFT motorsports team announced it has renewed its partnership with the Formula DRIFT Pro 1 Series through 2019.
NEXEN TIRE America CEO Jong Sun Kim (L), who took over the reins on January 15 of this year, enters into a partnership with Formula DRIFT president and CEO Jim Liaw (R)
As a reflection of the brand’s immense commitment to the sport, the news also reinforces the trust that top pro drivers have in NEXEN’s tires - which are meticulously engineered to bolster pro racing performance, complete with proprietary technology.
With the two-year co-tire sponsorship agreement, several Pro 1 Series championship drivers will race with the NEXEN TIRE’s N'FERA SUR4G tire for elevated grip, handling and challenging weather performance. The N'FERA SUR4G will also serve as the semi-exclusive, preferred tire for the Formula DRIFT Pro 2 Series.
“We are excited to continue our relationship with NEXEN TIRE, who have been a proactive partner of Formula DRIFT and an active supporter of competition teams.”, said Jim Liaw, president and co-founder of Formula DRIFT. “Our relationship not only continues but expands as NEXEN TIRE becomes one of two exclusive tire suppliers of the Formula DRIFT Link ECU Pro2 Championship, the precursor to the Formula DRIFT Black Magic Pro Championship.”
Drivers Forsberg (L) and Tuerck (R) with NEXEN TIRE Senior Motorsports Manager Paul Jho
NEXEN TIRE launched the Extreme UHP N'FERA SUR4G tire in 2017, and the street-legal racing tire immediately took the motorsports industry by storm. Meticulously engineered for superior performance in Formula DRIFT, SCCA and time trials, the N'FERA SUR4G delivers optimal grip and response, with minimal performance drop under extreme conditions. Last year, the N'FERA SUR4G team secured two wins and a podium finish, in addition to placing second in overall driver points and finishing second in the tire cup championship.
The 2018 Formula DRIFT season officially kicks off on April 6 with Round 1 of the series: Streets of Long Beach (Long Beach, Calif.).