NEXEN TODAY

: Jebel Hafeet Mountain Road in the UAE has become known among motor journalists as the greatest driving road there is.

When you think of United Arab Emirates in the Middle East, how do you picture it? You may imagine a dry desert country, most of which is covered with sand.
Yet, this country is home to a very special driving course.

Cutting through Mt. Jebel Hafeet and going as high as 4,000 feet (approx. 1,200m) above sea level, there is a curvy desert road
which is maintained in excellent condition, offering a
thrilling driving experience with over 60 sharp curves.

Completed in 1987, construction of this road is said to have cost approximately 100 million dollars.
This, the world's greatest driving course, is in fact used as a place for test drives held by global carmakers who invite journalists from all over the world to this road each year.

Can you image how thrilling it would be to drive this endless mountain road?

At night, the road reveals its mesmerizing night view with car lights and road lamps shining on in the dark and dry desert land.

Mountain roads in the UAE are a great course for speed drives; although they appear rugged and dangerous, they are in fact maintained in excellent condition.

For those seeking to drive on this course, we recommend the Nexen N'FERA SU1 tire with its superior steering stability and braking.

Steering stability (i.e. rendering the car steerable as intended by the driver) is one of the important factors for a tire, all the more so when driving up a sharp mountain road or when navigating frequent corners. The Nexen N'FERA SU1 is a tire that defies the limits. With its enhanced wear performance and optimized area distribution design,
the N'FERA SU1 is a tire that delivers good fuel efficiency, enabling fast drives with minimized wear.

Boasting reinforced cornering performance with minimizing deformation from cornering thanks to its large contact area, the tire enables you to enjoy driving round the frequent corners of the Jebel Hafeet Mountain Road. With its four linear grooves designed to prevent hydroplaning and reinforce drainage, you can drive safe and sound even on rainy days.