Nexen Tire sponsors various sports events at home and abroad, attracting global attention through its various sports marketing activities. Nexen Tire is a team sponsor of the German VLN racing series and Drift Allstars, Europe’s largest drift competition, and the teams sponsored by Nexen Tire have recorded good results.
In October, "Adrenalin Motorsport Team" - supported by Nexen Tire - finished the season finale of the VLN endurance race championship with a double victory. Hence the team from near of Frankfurt looks back on a successful season.
Totally Adrenaline Motorsport could celebrate in nine VLN races seven pole positions and 15 podium finishes, including five class victories in the highly competitive production car class V5. In addition, the team secured a double victory on the 24 hours race on Nurburgring, and so they get without any doubts among the most successful teams of 2013.
The team announced that they were proud of their racing performance last season and are eagerly looking forward to racing in 2014.
At the Frankfurt Motor Show 2013 (IAA Cars) last September, Nexen Tire exhibited a BMW Z4 that had driven in VNL race, attracting the attentions of spectators.
While carrying out a variety of sports marketing activities in the domestic market, Nexen Tire is also reinforcing its marketing activities in Europe. Team Nexen achieved the outstanding feat of winning the championship of the Drift Allstars European Series in 2012 and 2013 consecutively.
The N9000, a sports tire boasting its high speed drive performance, features superior braking and steering stability on both wet and dry roads.
The N9000 realizes excellent handling performance in high-speed driving thanks to its wider tread width and optimized contact area design, and features enhanced steering response through its wider center block.
A drift race is in fact a massive test of tire performance, as the tires have to be perform at their very limit for sustained periods while the car drifts through corner sections.
Nexen Tire has proven the performance and technology of its N9000 tire by winning the Drift Allstars European Series for 2 consecutive years. Nexen's achievement in the competition is expected to improve Nexen Tire brand awareness in Europe.