NEXEN TODAY

On the 11th and 12th of October, amidst the warmth autumnal light Seoul Cheonggye Square was dyed in pink with the pink ribbon campaign, which is held every October. The pink ribbon campaign is a global public interest campaign held in October across the world and which aims to promote the importance of early detection of breast cancer as part of a concerted global effort to raise public awareness of breast cancer. Nexen Tire has sponsored the campaign for 3 years running since 2011.

Nexen Tire is in the list of Pink Ribbon Campaign Sponsors.

A stage for the campaign’s evening event was installed in front of the ‘spring’ tower, a symbol of Cheonggye Stream, attracting the attention of passers-by. Next to the stage, at the two-story pink booth, corporate sponsors of the campaign presented a special event. On the campaign day, Nexen Tire presented offline events in conjunction with online events to promote the pink ribbon campaign.

The pink ribbon campaign sharing event
on Nexen Tire’s Facebook page

Nexen Tire has sponsored the campaign for three years running,
and has carried out offline events about the pink ribbon campaign
in every October since 2011. New for 2013, Nexen Tire conducted

online events via Nexen Tire’s Facebook page (https://www.facebook.com/nexentire.korea),
reaching more fans to promote the campaign.

The pink ribbon campaign sharing event gave a gift to some of those who shared the event post and left their URL in a reply. As the post contained information on campaign events and breast cancer self-diagnosis, it was able to both effectively promote the campaign and also emphasize the importance of women’s health by sharing the campaign schedule and how to do breast cancer self-diagnosis. The online events were successful thanks to the many participants who took an interest in the campaign.

Meanwhile, the Nexen Tire booth in the campaign venue distributed scratch cards to people as an offline event. Visitors were able to claim prizes based on what was revealed on their scratch-cards. The gift for third-placed winners was a magic pouch, which was in fact given to all those who visited the booth, in an effort to commemorate the campaign and provide visitors with a small everyday convenience.

Second-placed winners won a beverage ticket and received a pueraria lobata tea gift box on the second floor of the booth. They were presented with the opportunity to taste clean and healthy pueraria lobata tea. The first-placed winner was given a health checkup ticket worth 500,000 won, a token of the sincere wishes for the winner’s good health.

: The Korean professional baseball team Nexen Heroes’ mascot ‘Teokdori’, which the team is sponsored by Nexen Tire.
Teokdori is the most popular character of any of the mascots of Korean professional baseball team.

The photo-taking event with ‘Teokdori’, Nexen Heroes’ mascot, was one of the most popular events held in Cheonggye Square, second only to the scratch-card event

In addition, Teodori, well known for the vigorous cheers he gives in baseball games, ntertained people by taking a selfie or beckoning to spectators when the photo time event site quietened down.

The pink ribbon symbols filled Gyeonggye Square, yet why did a breast cancer campaign feature pink ribbons?
The answer lies in the history of the pink ribbon campaign. The pink ribbon campaign originated from the “pink ribbon bra” of Mary Phelps Jacob, a woman of New York society, who took off her corset that restricted her breast and instead covered her breast with two silk handkerchiefs and a pink ribbon in 1914.Since then, the pink ribbon has represented the improved awareness of breast cancer prevention, feminine beauty and the health and freedom of a woman’s breast.

The breast cancer diagnosis vehicle ‘Mammo Bus’

The square also played host to a breast cancer diagnosis vehicle that provided free diagnosis of breast cancer.
The Mammo Bus is a special vehicle designed for breast cancer diagnosis that provides fast and convenient consultation and diagnosis for the early detection of breast cancer, which has the highest incidence of any cancer amongst women.

The campaign not only delivered a message aimed at improving women’s health, but it also aroused public attention regarding the importance of the early detection of breast cancer by providing an actual checkup service.

The various sponsors who support the campaign also presented a variety of events.

Nexen Tire hopes that the pink ribbon campaign brought an opportunity to be more aware of the importance of breast cancer prevention and for everyone to be reminded of the meaning and preciousness of women’s health.