NEXEN TODAY

Following hot on the heels of its success at the Frankfurt Motor Show, Nexen Tire took part in the SEMA Show held in Las Vegas, the U.S., from November 5 to 8.

SEMA Show is the largest tire and automotive part exhibition in North America and is visited by over 100,000 buyers and spectators from over 100 countries around the world. Nexen Tire has participated in this show every year since back in the days when it was Woosung Tire, vigorously carrying out sales and marketing activities in the show.

This year’s SEMA saw Nexen Tire welcome customers with its new booth design. With the catchy round signat its top side, the new booth featured a design that was both clean and orderly compared to the previous booth, a point that was enhanced by its use of purple, which is Nexen’s color, as a point against the white background.

The ground floor of the booth presents a total of 28 products in 5 different zones: New Product, OE Product, UHP & HP, Winter and SUV & LTR. To boost communication with customers, Nexen placed its 11 new products and 8 OE products at the front, helping it to win attention from many buyers from various regions, including North America andLatin America.

In the meeting room, which was designed for in-depth consultations and meetings and was located on the second floor of the booth, active meetings were held during the exhibition. Nexen Tire fully expects that this year’s SEMA show will bring good results again.

Amongst the myriad of attractions vying for spectator attention was a Lamborghini fitted with the N3000 and a Jeep Cherokee fitted with ROADIAN HP. Nexen Tire also staged several events especially for visitors to the show.
For instance, Nexen Tire held a lucky draw event. Winning entries received the prize of tires and fuel tickets. The draw was held in an effort to imprint the Nexen Tire brand in the minds of visitors to the show and to help them associate the brand with benefits. Needless to say, many visitors rushed to the Nexen booth to participate in the event, which helped make it particularly exciting.

Once again, Nexen Tire was able to capitalize on a great opportunity to effectively present its brand image in the U.S. market through this year’s SEMA Show.