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Europe - home to so many automobile and tire brands. Prestige automobile brands such as Mercedes-Benz, Audi and BMW all herald from the continent. Europe is also a market where global top tire brands, including Michelin, Pirelli, Goodyear and Continental, are locked in fierce competition for a larger local market presence.
Not wilting in competition among such major automobile and tire brands, NEXEN TIRE not only has managed to keep its position, but also has even succeeded in extending business. NEXEN TIRE showcased its quality and design at the new launch event. Let's take a look.

New product launch event held on April 8 (Monday) in France!
NEXEN TIRE introduced its new products, N'FERA SU1, N'FERA RU1, N8000 RUNFLAT along with CP691, CP643@.

Put on in response to a request for product presentation and dealer salesman training program, this new product presentation was highly significant. It started with a presentation on the products, and gave all 25 participants the opportunity to check out the new products with their own eyes and follow this up with a Q&A session.
Local dealers showed great interest in the new products, N'FERA SU1 and RU1, and also, in the new SEALANT TIRE technology. Every one of them thanked NEXEN TIRE for this new product launch event. They were particularly glad for the chance to better understand the products and get further support in terms of marketing, particularly given the difficulties in the market.

Next to France, NEXEN TIRE held the new product launch event in Spain to introduce its new products including N'FERA SU1, N'FERA RU1, N'FERA SU4 and N8000 Run Flat series.

In Spain, the event was full of energy and passion. Over 80 people including NEXEN TIRE members, Spanish dealers and tire shop workers, attended the event. Plus, a reporter from tire-specific online site covered news about this event and NEXEN TIRE's new products through the media.
Local dealers appreciated NEXEN TIRE's support for the presentation on new products. Many also said that this event served as a perfect chance to let people know about NEXEN TIRE and its excellent technology.

The last new product launch event in Europe was held on April 11 (Thursday) in Italy.
NEXEN TIRE introduced new products, N'FERA SU1 and N'FERA RU1, alongside N8000 Run Flat and WINGUARD SPORTS.

The launch event went ahead with about 80 people in attendance, proving a great hit with local dealers. After the presentation on NEXEN TIRE's new products, participants had the chance to touch and feel the new products by themselves.
The launch event in Italy was well received enough to have representatives from all of NEXEN TIRE's accounts in Italy and attended by a good many.

Due to the recent recession in Italy, there is a drift among customers towards good-quality tires at a good price, rather than the best, brand-name tire. This is a real chance for NEXEN TIRE, given that it is famous for providing excellent-quality products at reasonable prices, to increase its share in the Italian market.
NEXEN Tire Italy office said that it would upgrade NEXEN TIRE's brand image through active marketing campaigns and maintain its close relationship with dealers to increase its market share.

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