NEXEN TYRE formed a partnership with the San Diego Padres of Major League Baseball (MLB) in 2024. The Padres, well-known to Korean baseball fans, are Ha-seong Kim's team based in San Diego, California, and compete in the National League West Division.
Through this partnership, NEXEN TYRE will increase brand visibility in North America by branding home plate, outfield banners, and mound placements at Petco Park and hosting various marketing events, including dealer invitation events and local Korean community outreach.