NEXEN TYRE has struck a collaboration arrangement with FC Bayern Munich, the famed German Bundesliga club, to begin in 2024. FC Bayern Munich is one of the world's most prestigious soccer clubs, having won 32 Bundesliga titles and six UEFA Champions League wins. In South Korea, the team is especially well-known for its star player, Kim Min-jae, who represents the South Korean national soccer team.
NEXEN TYRE is working to increase the value of the NEXEN brand through sports marketing in Europe, its primary market.