NEXEN Technology

R&D Center

NEXEN TYRE’s R&D Center is committed to developing future tyre technologies to ensure the safety and higher standards of living for all. Our highly qualified research manpower and systematic advanced processes produce the world’s foremost R&D competencies and results.

4 Major Global Bases

NEXEN TYRE has four major R&D foundations to secure product competitiveness in the global market.
The Magok Central Research institute in South Korea serves as a hub for integrated management of the global research institutes and R&D centers in the US, Europe and China.


Completed in April 2019, ‘THE NEXEN univer CITY’ Magok Central Research Institute was built on a total ground area of 57,171㎡ at the Magok Industrial Complex in Seoul, South Korea and is comprised of office and research buildings with two stories below ground and eight stories above. The company has laid the groundwork to reinforce its next-generation technology with various research facilities, such as the prediction and implementation of optimized OE/RE product design, as well as AI and virtual tyre technologies.
It also holds a research center to study and assess tire performance in correlations to types of vehicles, and a material research center to analyze nano and macro technologies for rubber and various other core materials. This research institute is the pivotal hub of global R&D for all areas including the US, Europe and China.


Relocated to a newly constructed building in 2018, the Europe R&D Center and Sales and Marketing department, located at Kelkheim, Germany, is an environmentally friendly building built on a 11,000㎡ site, and serves as an outpost for the company’s expansion into the Europe market.


The America R&D center is the first building constructed in the new development complex near Richfield, Ohio on a 3,159㎡ site. It is accelerating its expansion into the US market by leading the design, development and testing of OE and RE tires in the North American market, enhancing technological competence with innovative creativeness and design analyzing technologies.


The China R&D Center was established for the Chinese market which is considered one of the biggest market in the world. It is playing a role in developing new RE tyres optimized for local conditions, OE tires for Chinese car makers, and strategic patterns for overseas markets. It is also supporting the production efficiency of the Qingdao manufacturing plant.


R&D Center Committed to new technology