NEXEN TIRE has been sponsoring the Italian Serie A club Juventus Turin since 2023. Founded in 1897, Juventus can count on an undisputed global reach with 580 million fans worldwide including more than 100 million fans in Europe and with more than 145 million followers on various digital channels. Icons of Italian football, the club won the Cup final of the Italian championship in the 2020/21 season and remarkably achieved the 9th consecutive championship in Serie A in the 2019/20 season. Through its new partnership with Juventus, NEXEN TIRE is launching a new era in sports marketing in Europe. As one of the most successful Italian professional football brand with miscellenious award in the industry , Juventus fits seamlessly into NEXEN TIRE's strategic expansion plans in Europe with its highly automated plant in Zatec, Czech Republic.