NEXEN TIRE sponsored Juventus, an Italian Serie A club based in Turin, from 2023 to 2026.
Founded in 1897, Juventus has a global fan base of 580 million, including more than 100 million fans in Europe, and over 145 million followers across its social media channels. An icon of Italian football, the club won the Coppa Italia in the 2020/21 season and secured its ninth consecutive Serie A title in the 2019/20 season.
The partnership brought together Juventus, one of Italy’s most successful football clubs, and NEXEN TIRE, which sought to expand its European presence through its highly automated plant in Žatec, Czech Republic. From 2023 to 2026, the two brands built on their shared ambitions, marking a new chapter in NEXEN TIRE’s sports marketing in Europe.
