NEXEN TIRE USA launched a digital billboard in Times Square, New York.
In the 15-second clip launched on April 23, NEXEN TIRE captures the 30 million drivers around the world who depend on its tires to keep them safe on the road. The NEXEN TIRE spot will run until December 31, continuously sending the message on driver safety to nearly 1.5 million daily visitors of Duffy Square in Times Square District.
“NEXEN TIRE’s top priority has always been safety. With the opportunity to deliver the message via billboards at the most vibrant tourist location of the world, we hope to demonstrate our efforts not only in developing quality and safe tires but also in raising awareness of safe driving.”, said Jong Sun Kim, CEO of NEXEN TIRE USA.
The clip will also appear during the famous Thanksgiving Parade and Times Square New Year’s Eve ball drop, delivering the message of safety equipment and driver safety to global tourists and U.S. citizen to take back to their hometowns.
* To see the full video, please visit: https://www.youtube.com/watch?v=iLJ-Zzi44is.