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Following the new product launch event in China, Korea and three European countries in the first half of 2013, NEXEN TIRE held a new product demo event in the Americas and Asia-Pacific area. NEXEN TIRE, spreading its wings throughout the world, is making its position secure among such major automobile and tire brands of the world. In case you were wondering, this is what the new product demo event in the rough and large lands of Americas and Asia-Pacific areas looks like.

Jun 7 (Friday) at La Cie CANADA Headquarters It is an annual event held by La Cie CANADA, inviting some 50 sub-dealers, and having trainings as well as discussions about products, marketing, and sales activities.

A winter ahead in Canada, NEXEN TIRE introduced winter tires Nexen Winguard Spike and attracted a lot of attention from many dealers with questions during the F1 party after the demo event. By throwing a surprise event to invite the sub dealer with the highest order to the factory in Changyeong Korea, NEXEN TIRE received a very positive response. The launching event resulted in NEXEN TIRE's favorability ratings on rise, and all the participants were very satisfied by the teams of R&D, product planning, marketing and their presentations.

Jun 10(Monday) New product launching event in Brazil
An introduction about NEXEN TIRE and a lively discussion of new products took place in the event with over 60 sub-dealers attended.

NEXEN TIRE introduced the new products, ROADIAN AT pro RA8, ROADIAN HTX RH5, N'blue eco, N'FERA SU4, and N'Priz SH9i. As shown in the photos, it drew a lot of attention.
Having less chance of introduction event and training for product and brand, the dealers in Brazil highly appreciated NEXEN TIRE's effort in preparing for the event, and they were very impressed by the support from NEXEN TIRE head office.

Jun 11(Tuesday) New product launching event in Columbia
It was a meaningful event where 29 dealers from Columbia, Venezuela, Ecuador, and other countries.

NEXEN TIRE introduced the new anchor products N'FERA SU4, N'Priz AH01, N'Priz SH9i, ROADIAN AT pro RA8, and ROADIAN HTX RH5.
The dealers showed great interest in the release of products, specially optimized for Central and South American countries, and they were thankful for the long distance flight and support from the headquarters in Korea.

Jun 12(Wednesday) the final new product launching event in Central and South America, Peru!

This new product launching event was arranged under prior consultation with the TIRE SOL company to introduce NEXEN TIRE and its new products, and some 50 sub-dealers attended. Introductions and discussions were actively conducted. All the sub-dealers had a very fun time enjoying the festival-like event through inviting celebrities, racing models and the press, as well as drawing for winners in a giveaway.

NEXEN TIRE introduced the products, N'blue eco , N'FERA SU4 , ROADIAN HTX RH5, ROADAIN AT pro RA8, and N'Priz SH9i. The TIRE SOL company and sub-dealers were all satisfied by the teams of R&D, product planning, marketing and their presentations. Great future results from promoting through the press are also expected.

July 10(Wednesday) New product demo event held in the NEXEN TIRE factory in Changnyeong Korea The demo event was held under the supervision of Thailand YHI, providing a factory tour for 36 sub-dealers.

NEXEN TIRE introduced the features and selling points of patterns, N'FERA SU1, N'FERA RU5, ROADIAN HTX RH5, and N'Priz SH9i. In particular, it passed along a request for aggressive sales growth in Thailand, telling that N'Priz SH9i was specialized for the emerging markets. NEXEN TIRE gave sub-dealers a whole new understanding of N'Priz SH9i parttern through cutting sample.

New product demo event held in the NEXEN TIRE factory in Changnyeong Korea
The new product demo event was held in the factory in Changnyeong for visiting dealers from Japan, along with a factory tour, introduction for company and new product, as well as interview with the Japanese monthly tire magazine, The Tire Monthly(月刊タイヤ).

NEXEN TIRE had a session to introduce its products, ROADIAN AT pro RA8, N'FERA SU4, N'FERA RU5, N'blue eco, WINGUARD ICE and WINGUARD SUV.

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