NEXEN TIRE participated in the IAA Frankfurt Motor Show 2013, which started on September 10 to 22. Let's have a look at the show together.
The IAA Frankfurt Motor Show is the Europe's largest biennial motor show held on each odd year, exhibiting cars and related parts and machines.
To improve its global brand awareness by enhancing marketing in Europe, NEXEN TIRE participated in the motor show and received a lot of attention from many spectators there.
NEXEN TIRE presented a total of 24 products including 5 new ones, and endeavored to provide richer content with various displays suitable to the characteristics of each product, with the division of the exhibition zone into 'OE', 'Summer & Eco', 'NEW & Concept', and 'WINTER & All Season'.
This is the WINTER ZONE.
We presented concept tires created in collaboration with KIA MOTORS (left and middle) as well as the NEXEN's concept tire with its graphic on the wall, which was used for a concept car exhibited in the KIA MOTORS booth in the show.
We also made a comparison kit for a common tire and a run-flat tire (left) for spectators to easily understand their difference, and also installed a magnifier on the sealant tire installation for them to see the characteristics of a sealant tire in details.
Particularly in the press day event on 11th, NEXEN TIRE made a presentation in front of over 100 European dealers and journalists on the release of new products including N'FERA SU1, a premium tire for mid and large sedans and N'FERA RU1, a premium tire for SUVs.
We also gave prominence to our exhibition space by exhibiting Hyundai Genesis Coupe's racing tuned version and BMW Z4, a model currently in the German VLN race, both equipped with NEXEN tires.
We also presented entertaining performances to attract visitors. The performance of ANIMA PLANET, a mascot of NEXEN TIRE Germany, performances interacting with audiences, and the best Korean and German b-boys' performance, were all highly acclaimed by German and other European spectators who visited our booth.
NEXEN TIRE believes that we stamped the name NEXEN TIRE on part of all the German and European people we met in the show, and we promise to see them again in the next show.