본문 기사 내용

NEXEN TIRE participated in the IAA Frankfurt Motor Show 2013, which started on September 10 to 22. Let's have a look at the show together.
The IAA Frankfurt Motor Show is the Europe's largest biennial motor show held on each odd year, exhibiting cars and related parts and machines.

To improve its global brand awareness by enhancing marketing in Europe, NEXEN TIRE participated in the motor show and received a lot of attention from many spectators there.

NEXEN TIRE presented a total of 24 products including 5 new ones, and endeavored to provide richer content with various displays suitable to the characteristics of each product, with the division of the exhibition zone into 'OE', 'Summer & Eco', 'NEW & Concept', and 'WINTER & All Season'.

The new N'FERA SU1 series feature superior braking power. The above picture shows that the new SU1 stops before the wall, while an existing model on the left hit it.
  • Look at these two new models: the one on the left is N'FERA and the other is N'FERA SU4.
  • Now you are watching the new ROADIAN AT pro RA8 exclusively for SUVs (one in the middle of the wall and another on the left) and ROADIAN HTX RH5 on the right.
  • This ECO ZONE exhibits products with excellent rolling resistance.

This is the WINTER ZONE.

This glass structure delivers the information on OE supply with 25-centimeter mini tires and mini vehicles, which is currently expanding rapidly.

We presented concept tires created in collaboration with KIA MOTORS (left and middle) as well as the NEXEN's concept tire with its graphic on the wall, which was used for a concept car exhibited in the KIA MOTORS booth in the show.

We also made a comparison kit for a common tire and a run-flat tire (left) for spectators to easily understand their difference, and also installed a magnifier on the sealant tire installation for them to see the characteristics of a sealant tire in details.

Particularly in the press day event on 11th, NEXEN TIRE made a presentation in front of over 100 European dealers and journalists on the release of new products including N'FERA SU1, a premium tire for mid and large sedans and N'FERA RU1, a premium tire for SUVs.

We also gave prominence to our exhibition space by exhibiting Hyundai Genesis Coupe's racing tuned version and BMW Z4, a model currently in the German VLN race, both equipped with NEXEN tires.

We also presented entertaining performances to attract visitors. The performance of ANIMA PLANET, a mascot of NEXEN TIRE Germany, performances interacting with audiences, and the best Korean and German b-boys' performance, were all highly acclaimed by German and other European spectators who visited our booth.

NEXEN TIRE believes that we stamped the name NEXEN TIRE on part of all the German and European people we met in the show, and we promise to see them again in the next show.

다른 기사 보기

  • 다른 기사 보기

넥센의 오늘

Nexen Today
NEXEN TIRE launch event for the last word in tire quality<the...

넥센의 오늘

Nexen Today
NEXEN TIRE news of prize winning, NEXEN TIRE taking over the ...

넥센의 오늘

Nexen Today
NEXEN TIRE got excellent results for the magazine company-run test

넥센의 오늘

Nexen Today
NEXEN TIRE for any global car brands

즐거운 오늘

Joyful Today
NEXEN TIRE's sports marketing

즐거운 오늘

Joyful Today
Exhilarating motor sports, Everything about NEXEN TIRE Speed Racing!

즐거운 오늘

Joyful Today
"One day Two Nights" trip to Gangwon-do Jeongsun plus ...

즐거운 오늘

Joyful Today
NEXEN TIRE makes a successful debut in Frankfurt Motor Show

즐거운 오늘

Joyful Today
The BEST 10 videos on YouTube, as presented by NEXEN TIRE

안전한 오늘

Safe Today
Understand Tire Sidewall Information!

안전한 오늘

Safe Today
Healing music playlist for autumn