|Title Nexen Tire wins JMAC’s GCSI for the 5th year running||Date2014-07-25|
Nexen Tire wins JMAC’s GCSI for the 5th year running
Nexen Tire announced that it had yet again topped the list in the tire category of JMAC’s (Japan Management Association Consultants) Global Customer Satisfaction Competency Index (GCSI) 2014 for the fifth consecutive year.
The GCSI is a customer satisfaction evaluation system developed by JMAC, a multi-national consulting group. The consulting group measures customer satisfaction for each country on an annual basis.
Nexen Tire was the first in the industry to introduce the Premium Warranty System in 2008 and has since continued to conduct regular customer satisfaction campaigns. Furthermore, the tire maker offers a 1-to-1 consulting service in which experts visit customers to address customer complaints, listen to customer feedback through "Happy Call", and provide differentiated levels of service to achieve outstanding customer satisfaction.
With the recent release of new tire products, including the ROADIAN HTX RH5 and ROADIAN AT Pro RA8 for SUVs and the N'FERA SU1 UHP tire, the tire maker is now actively engaged in marketing activities to expand its share of the domestic market and improve customer satisfaction.
This survey was conducted in April and ran for 3 weeks, surveying 100,000 people for items in 192 product categories across 9 industrial groups. The evaluation items include customer quality satisfaction factors, customer values, global capabilities, and customer loyalty.
JMAC held a special certification ceremony at Nagoya Tokyu Hotel in Japan on the 26th June, with the winners of each category in attendance.
<Photo> Kim Hong-sang, Director, Global Quality Management Department of Nexen Tire (on the right) and Akiyama Moriyoshi, Chairman of JMAC (on the left)