|Title Nexen Tire signs sponsorship contract with VFL Wolfsburg, a professional German football club||Date2013-12-24|
Nexen Tire signs sponsorship contract with VFL Wolfsburg, a professional German football club
- Reinforcing local marketing with brand exposure through home stadium scoreboard
Nexen Tire has launched local marketing in earnest by signing a sponsorship contract with VFL Wolfsburg, a professional German football club.
Founded in Wolfsburg, Niedersachsen in 1945, VFL Wolfsburg is a professional football club that plays in the Bundesliga, the top division of the German football league.
Wolfsburg has won the Bundesliga once in their history, in the 2008-09 season, and currently stand 5th this season. With Ja-Cheol Koo playing for the team as a midfielder, the team has struck a chord with many Korean football fans.
Through this sponsorship contract, Nexen Tire will gain exposure as the team’s official sponsor through the 240m long LED advertisement board and other elements on display in the home stadium, Volkswagen Arena, as well as the team’s homepage for the 2013/14 half season, and it can also use photos of the team’s players in its advertising and promotional activities.
Nexen Tire Global Marketing Director Jang-Hwan Lee said, “Through the sponsorship of Wolfsburg and with the sponsorship of Eintracht Frankfurt we started last year, we will have a great chance to improve the status and image of Nexen Tire in the German market.”
This latest coup for Nexen Tire is part of its wider pursuit of establishing a good brand image in the German market through various marketing activities, including sponsorship of professional football clubs and motor sports in Germany and participation in the IAA (Frankfurt Motor Show) and Reifen Essen.