To reinforce its dynamic and enterprising image, Nexen Tire has conducted various forms of sports marketing at home and abroad. With particular regards to overseas, Nexen Tire signed partnerships with some Major League Baseball clubs, and signed off as official sponsorship for the Mercedes Cup, a renowned European tennis tournament.
Here is some recent news about the dynamic activities of Nexen Tire overseas.
Last April, Nexen Tire signed an official partnership with some Major League Baseball clubs, including the LA Dodgers, Detroit Tigers and Texas Rangers, helping to reinforce its local marketing. Through these partnerships, Nexen Tire's advertisements will be displayed in the home stadium of each of the three clubs throughout the 2015 season. Nexen Tire signed partnerships with the LA Dodgers and Detroit Tigers for three consecutive seasons, and renewed their contract with the Texas Rangers that began last season. By sponsoring sports teams in North America, Nexen Tire is reinforcing its efforts for sports marketing.
The LA Dodgers of the National League is very famous among Koreans as Hyun-jin Ryu is one of the team's pitchers. Making strategic use of the visibility offered from the camera view from the perspective of the pitcher’s mound, Nexen Tire’s advertisements are perfectly located on the rolling board behind home plate in the team's home stadium. In similar fashion, the home stadium of the Detroit Tigers features Nexen Tire’s advertisements in its scoreboard, and the Texas Rangers, for which Shin-soo Choo plays, has Nexen Tire’s advertisement on the outfield fence of its home stadium.
Nexen Tire also signed an official sponsorship for the Mercedes Cup, one of the ATP World Tour 250 series, to reinforce its brand awareness in Europe.
The Mercedes Cup, held from June 6 to 14 in Weissenhof, is a renowned European tennis tournament boasting a 100-year history. The advertising effect is very high as Eurosport, a leading sports channel in Europe, aired the tournament in 22 languages in 54 countries in Europe, with the brand exposed on various forms of media, including advertising signs, base panels, LED banners, and video spots on TV. Nexen Tire also installed a booth in the Sponsor Village to provide more information on Nexen Tire and its products.
Particularly on the last day of the competition, Nexen Tire president Ho-chan Kang awarded a trophy to Viktor Troicki, the runner-up of the tournament. Nexen Tire also invited European buyers to this tournament and took some time for sharing the company's vision, while solidifying a bond with them.
Nexen Tire is truly revealing its dynamic brand image to local sporting fans through continuous partnership with some of the top organizations in professional baseball, which is one of the most popular and cherished sports in the US, and sponsorship of the Mercedes Cup in Europe.
We look forward to your continued interest and support when Nexen Tire continues to promote its bold and enterprising image across the global landscape through assertive overseas sports marketing. 
