In April, Nexen Tire held a VIP event in Cancun, Mexico. This VIP gathering was held following last year's hospitality event that was held in Turkey. Let’s take a closer look at the pleasant moments we had with Nexen Tire dealers from Latin America.

Over 3 days from April 22 to 24, a hospitality event inviting major dealers from Latin America was held. This VIP convention focused on reinforcing a bond among the participants through various programs in addition to the time to share the vision of Nexen Tire and introduce new products.

The first event of the convention was a welcome dinner for VIPs who had a long trip to attend the convention. The dinner included cocktails from an open bar, saxophone performance, and welcome dancing by splendid Latin dancers, which allowed the dealers to soothe their fatigue and have time for some ice-breaking.

In the morning of the second day, there was a presentation to introduce new products of Nexen Tire. Dealers paid close attention when the excellent specifications of N’priz SH9i, ROADIAN CT8, N’FERA RU5, ROADIAN AT pro RA8, and ROADIAN HTX RH5 were explained. Nexen Tire presented the excellent technology, design and performance of its tires that are held in high regard throughout the world as well as its vision, and also grasped the needs of the dealers and provided useful information necessary to strengthen their operations.

After the showcase, there was some 'Activity' time that allowed them to fully savor Cancun of Mexico. Starting with a performance by a Mayan performance team, a great time was had by all in Cancun with zip-lining, rappelling, ATV, and snorkeling.

After all the excitement, they had a farewell dinner. Nexen Tire gave an appreciation plaque to dealers who have performed hard work for Nexen Tire, and also expressed gratitude with Korean traditional gifts.

After the dinner and performances, the VIP convention in Latin America celebrated a finale with a farewell ceremony that involved tossing up 'Nexen Tire' towels as shown in the photo.

The Cancun hospitality event was a great time, in which we were able to meet our dealers, communicating with them and getting a sense of our mutual needs, and enabling them to propel their sales operation forward. After the event, we received a lot of positive feedback from the participants, such as improved work efficiency and strengthened sales operations. Encouraged by the successful event in Mexico, Nexen Tire is planning to organize this event in Germany and Thailand as well.

As you can see, Nexen Tire is striving to form a strong bond with local dealers. Ultimately, Nexen Tire will always endeavor to provide our customers with optimum products and services.