NEWS

NEXEN TIRE Europe extends partnership with Zalgiris, strengthening its commitment to basketball in Europe especially around Baltic region.

With a strong track record of strategic sports partnerships and a growing international presence, NEXEN TIRE Europe continues to connect its brand with performance, innovation, and a passion for mobility. Through partnerships with clubs such as Zalgiris and FC Bayern München, NEXEN TIRE Europe aims to stand always on the side of fans, sharing meaningful moments of passion and excitement as they support their favourite teams during the most important matches and unforgettable moments. Recognizing the values of teamwork, dedication, and collective achievement that define team sports, NEXEN TIRE Europe seeks to build authentic connections with the club and fans and strengthen its engagement across key European markets.

The cooperation between NEXEN TIRE Europe and Zalgiris began in 2024, marking the start of a successful partnership built on a shared passion for dynamic mobility. Following the initial cooperation, NEXEN TIRE Europe has decided to extend and further strengthen its relationship with the sport community, increasing its commitment to the partnership.

Through its partnership with Zalgiris, NEXEN TIRE Europe will share passion with even more sports fans and further strengthen its brand visibility across the region. As part of the partnership, NEXEN TIRE Europe will benefit from a range of branding options at Zalgirio Arena, including synchronized on-screen advertising and promotion in LED stands near the court in a spot visible on TV during EuroLeague and LKL home games. The partnership will also provide a hospitality program for NEXEN TIRE Europe to welcome guests and business partners at Zalgiris home games.

“Our cooperation with Zalgiris has developed positively since 2024, and we are pleased to extend and strengthen this partnership. Basketball has a particularly strong following in the Baltic region, making Zalgiris an important partner as we continue to grow our presence and engage with fans. We look forward to supporting the team throughout the season and doing our best to create positive experiences for both the players and their passionate fans,” said Ricky Lee, Managing Director of NEXEN TIRE Poland.

“We are delighted to continue our cooperation with NEXEN TIRE Europe and build on the partnership we started two years ago. NEXEN TIRE Europe brings extensive experience in sports marketing, and we are proud to work together on creating meaningful projects and experiences for our fans. We look forward to another successful period of cooperation and to welcoming NEXEN TIRE’s guests and partners to our games and events,” said Paulius Jankunas, President of Zalgiris.