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Título NEXEN TIRE Takes Part in Autopromotec 2019 in Italy Date2019-05-20

- NEXEN TIRE to participate once again at Autopromotec 2019, the world’s leading automotive equipment and aftermarket products fair 
- The company strives to demonstrate its innovative and performance-driven products, increasing its awareness and reliability across the globe 

NEXEN TIRE, a leading global tire manufacturer, announced that it will be taking part in the 28th Autopromotec, which will take place in Bologna, Italy from May 22 to 26.

Held biennially, Autopromotec is one of Europe’s top automotive equipment and aftermarket products fair where countless corporations participate to demonstrate new innovations, developments and trends in the tire, car equipment and spare parts industry. In 2017, the exhibition hosted 1,599 exhibitors, representing more than 58 brands, and saw 113,616 visitors from 133 countries.

This year, NEXEN TIRE will be showcasing a total of 10 products – 6 summer tires (3 PCR), 2 SUV (and 1 C.LT) 1 all season tire and 3 winter tires (2PCR, 1C.LT), of which includes the Winguard Snow’G3. With optimized groove design and enhanced flexibility at low temperature, the Winguard Snow’G3 (205/55/16T) demonstrates excellent snow performance that is applied with a spiral type full cap ply to improve endurance on high-speed driving. It is also more refined for performance on dry and wet surfaces through high dispersion technology.

NEXEN TIRE’s booth will sport a modern and dynamic look with the overall design and structure inspired by tire patterns of NEXEN TIRE. In addition to the tires, the booth will feature the relocation and expansion of the central research institute in Magok, Seoul and R&D centers in America and Europe. It will also introduce the upcoming opening of the new European manufacturing plant in the Czech Republic. 

“NEXEN TIRE is pleased to once again showcase our products at Autopromotec, one of the world’s leading tire fairs,” said Travis Kang, CEO of NEXEN TIRE. “We will continue to demonstrate our performance-driven technology and products at global exhibitions, working to increase our brand awareness and credibility through our continued innovations.” 

NEXEN TIRE has been expanding its original equipment supplies through consistent research and development. It currently supplies OE tires to top global car manufacturers, including Porsche, Chevrolet, Volkswagen, Skoda, SEAT, Chrysler, FIAT, Hyundai, Kia and Mitsubishi Motors. With its R&D center expansions in Korea, Europe and the U.S., and its new European manufacturing plant in the Czech Republic well on its way, NEXEN TIRE plans to further extend its brand power globally. 

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