NEXEN TYRE sponsors Mlada Boleslav, a professional ice hockey team in the Czech Republic.
Ice Hockey is the most popular sport in the Czech Republic and Mlada Boleslav is a team that remained strong in Extraliga, one of the world’s top 10 ice hockey leagues, since it was established in 1908.
Through region-specific sports marketing, NEXEN TYRE is able to enhance its presence in Europe.