Last October, NEXEN TIRE held a VIP hospitality event in Bangkok, Thailand, following the events that were held in Cancun and Germany this year. Let's see what events were held in Bangkok!

A hospitality event inviting major Asian dealers was held in Bangkok, Thailand, from October 7 to 9, for a period of three days. This VIP convention consisted of a meeting with NEXEN TIRE executives, a time for sharing its vision and new products, and many other activity programs, reinforcing the bond between NEXEN TIRE and its dealers.

The first day began with a welcome dinner with VIPs. After an ice-breaking session in an open bar reception, participants enjoyed traditional Thai music and performances that helped to raise the mood. After a welcoming speech by the vice president of NEXEN TIRE, the company gave gold name tags to VIPs as a gift.

Following the dinner party on the first day that brought relaxation and a warm mood to the event, the second day consisted of the NEXEN TIRE Conference. In this conference which was held for about two hours, NEXEN showcased its technology prowess, new products and global activity news to dealers, making them feel proud of what they do. These dealers displayed keen interest in every aspect of the presentations probably because the contents were directly related to what they do in the local market. It was very useful time where we could check the needs from the field and exchange information required to support their sales activities.

In the afternoon, they moved to the Bira International Circuit and engaged in exciting activities there. In the circuit, they experienced drift in a vehicle fitted with NEXEN N'FERA SUR4 with their eyes covered as well as cornering on wet roads and dry gymkhana. They also teamed up and played kart racing and the top three players were given a Korean traditional gift.

Following the conference that shared the vision of NEXEN TIRE in the morning and the exciting experiential program with dealers in the afternoon, the last part of the event, the farewell dinner was held!

During the dinner, appreciation plaques were given to the dealers for their efforts for NEXEN TIRE in Asia and they also had a meaningful time of bringing back the great moments they had during the event with photos and a video. The farewell party that delivered gratitude to the dealers with various events and gifts was finalized in an elevated mood by throwing NEXEN TIRE towels.


The Bangkok hospitality event was successfully held, raising the morale of Asian dealers and solidifying the foundation for a better future by getting a sense for each other's needs. Events like this with local dealers enable us to have very useful experiences and help us boost our global marketing. NEXEN TIRE will continue to hold hospitality events with local dealers, while building solid relationships with them.

Please remain interested in NEXEN TIRE's aggressive efforts for its world-wide marketing that reaches beyond Korea.