NEXEN TIRE is pushing hard not only to make safe quality tires but also to make our society healthier. NEXEN TIRE is actively participating in public interest activities, including sponsoring the Pink Ribbon Campaign for improving awareness of breast cancer for five years in a row. Let's take a closer look.

The Pink Ribbon Campaign is a global public interest campaign that is held simultaneously across the world every October to promote the importance of the early screening of breast cancer, spread awareness of breast cancer and prevent the disease.

Last October, NEXEN TIRE held a Pink Ribbon Campaign event in Banpo Hangang Park with its special theme of NEXEN TIRE with A Pink Ribbon', wishing for beauty and health of women. NEXEN installed a rest area made of tires in the venue for the convenience of visitors of the pink flea market, and provided an event of giving a diffuser to tire rental customers through its new tire rental service 'Next Level'.

At the same time, it posted the news about the 'Pink Ribbon Campaign' through social media. Through its official Facebook Fanpage, it offered a chance for people to participate in the draw for prizes to visitors who solved a quiz and shared a post on breast cancer self-testing.

"We hope that through the Pink Ribbon Campaign, more women can have an opportunity to learn about the importance of prevention of breast cancer and how important health is," said Jang-hwan Lee, NEXEN TIRE’s Director of Global Marketing.

Every year, NEXEN TIRE has been participating in this public interest campaign for women rather than just being a temporary show of support. We please ask for your continued interest and join in on the momentum of NEXEN TIRE that not only develops and produces good products but also actively engages in social contribution activities.