NEXEN TIRE signed an official partnership agreement with Manchester City FC, the best football team in the EPL! This has recently helped to boost NEXEN's marketing move in the European market. Let's take a closer look at what has happened between NEXEN TIRE and MCFC since we first introduced the news about MCFC in our Autumn issue.
NEXEN TIRE has launched its first television commercial across Europe through ‘Eurosport’, the No.1 sports channel in Europe. The commercial will air across 54 European countries for 6 months, from December 2015 to May 2016 via Eurosport, which inculudes Eurosport 1, Eurosport 2, and Eurosport 2 NEE.
In this commercial, NEXEN TIRE, personified as a MCFC player, scores a goal, representing the advanced technology and dynamic corporate image of NEXEN TIRE, taking advantage of the premium image of Manchester City FC, one of the best football clubs in EPL. In addition, shooting the commercial together with real MCFC fans has maximized the reality of the commercial.
Recently, NEXEN TIRE held a special challenge with MCFC players. The challenge is called <NEXEN TIRE Skills Challenge Cup>! Four famous MCFC players, consisting of George Evans, Raheem Sterling, Fernando, and Kelechi Iheanacho, participated in this challenge.
They played three different challenges with different points, which involve kicking the ball inside tires, both stationary and moving. Which player do you think scored the most in this unprecedented unique challenge? Check out the results from the video below.
<NEXEN TIRE Skills Challenge Cup> became a hot issue in Europe, and was even introduced in 'The Last Man Standing', a famous television show. Following suit of the MCFC players, Premier League Youth team players embarked on a similar mission. What kind of result will be produced by this young challenge by more energetic youth team players? Check out the result from the video below.
NEXEN TIRE plans to continuously provide such exciting issues through the official partnership with Manchester City FC, vitalizing its marketing in Europe, and delivering its dynamic image through a variety of sports marketing activities. We ask your continued support! 
