Global Nexen Tire is moving into Russia and the CIS region.
Nexen Tire held a convention with VIP dealers from Russia and CIS in Moscow on August 29. This event was held to promote sales in the region by reinforcing a bond with dealers, as well as by sharing information on the latest market trends.

Held in the Intercontinental Hotel in Moscow, the convention saw over 40 VIP dealers invited from Russia and CIS, with presentations made on the vision and marketing activities of Nexen Tire, including a showcase for new Nexen tires, such as N'blue HD Plus, ROADIAN HTX RH5, and ROADIAN AT PRO RA8.

This event was a great opportunity to reinforce the relationship with VIP dealers in Russia and CIS and served to spur Nexen’s marketing activities in the region. We expect that after the event, we will be able to see more Nexen tires running on the roads in the region.

Meanwhile, Nexen Tire has carried out vehicle wrap advertising with 22 buses and trailers operating along 4 routes in Moscow since August 20, which continued until September 19. With the bus wrap advertising on WINGUARD Winspike, and WINGUARD SUV, WINGUARD Ice, which are suitable to snowy and icy surfaces in the regions, Nexen Tire has been able to more effectively promote its excellent products to people in Russia and CIS. Nexen Tire could also promote its brand to many visitors and partners in Moscow, particularly during the Moscow Motor Show.

We want more people in the regions to recognize the outstanding performance of Nexen tires, which run reliably even on the snowy and icy surfaces of Russia and CIS. Keep your eyes on Nexen as we move toward the global market.