NEXEN TIRE

About NEXEN TIRE The business that cares, prepares, and thinks about the value of tomorrow is NEXEN TIRE.

Management PolicyNEXEN TIRE creates the value of tomorrow.

2021 Management Policy

One Team,
New Attitude, Strong NEXEN!

Customer-orientation!

Maximize sales through customized
market strategies

Global RE Promote locally customized sales & channel diversification strategies
Domestic RE Expand ‘Next Level’ nationwide and stabilize operations
Global RE Seek new entry and sales expansion with customized strategy for each OE customer
Marketing Enhance brand awareness through targeted marketing
Strengthen Global SCM with balanced and simultaneous Global SCP

New technology!

Strengthen R&D through
Digital Transformation

Secure environment-conscious futuristic technologies
(Smart Tire, EV HLC, etc.)
Enhance On-Time response capabilities for Premium OEs
(Advanced Virtual/AI systems)
Strengthen Brand Value-Up activities
(Improved Magazine Tests, Racing Tires, etc.)
Reinforce cost competitiveness through R&D Process innovation

Stricter quality control!

Reinforce quality-oriented
production system

Prioritize EP production stability and global leading product quality
Standardize multi-factory product quality criteria
Maximize cost competitiveness through production process innovation
Enhance production flexibility of each factory
(Mitigate supply/demand unbalance)

Emphasis on Execution!

Maximize management efficiency and lead
a company-wide unity