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NEXEN TIRE
About NEXEN TIRE
The business that cares, prepares, and thinks about the value of tomorrow is NEXEN TIRE.
CEO Message
Value System
Brand Slogan
History
Management Policy
Social Contributions
Award
Business Network
Management Policy
NEXEN TIRE creates the value of tomorrow.
Management Policy
Quality, Environment, Import and Export Policy
2021 Management Policy
One Team,
New Attitude, Strong NEXEN!
Customer-orientation!
Maximize sales through customized
market strategies
Global RE
Promote locally customized sales & channel diversification strategies
Domestic RE
Expand ‘Next Level’ nationwide and stabilize operations
Global RE
Seek new entry and sales expansion with customized strategy for each OE customer
Marketing
Enhance brand awareness through targeted marketing
Strengthen Global SCM with balanced and simultaneous Global SCP
New technology!
Strengthen R&D through
Digital Transformation
Secure environment-conscious futuristic technologies
(Smart Tire, EV HLC, etc.)
Enhance On-Time response capabilities for Premium OEs
(Advanced Virtual/AI systems)
Strengthen Brand Value-Up activities
(Improved Magazine Tests, Racing Tires, etc.)
Reinforce cost competitiveness through R&D Process innovation
Stricter quality control!
Reinforce quality-oriented
production system
Prioritize EP production stability and global leading product quality
Standardize multi-factory product quality criteria
Maximize cost competitiveness through production process innovation
Enhance production flexibility of each factory
(Mitigate supply/demand unbalance)
Emphasis on Execution!
Maximize management efficiency and lead
a company-wide unity
Improve pre-emptive risk prevention and corporate response system
Optimize cost-efficiency and develop sustainable management system
Rally the company together with communication and unity
Change the way we work, the attitude, and the corporate culture
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