NEXEN TIRE ranked 13^th in AutoPacific’s survey of replacement tire buyers, a position more loftier than any of its local competitors. Its rankings in a variety of global tests and surveys have been rising with each passing year. Let’s take a closer look.

AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Since its foundation in 1986, it has served the automotive industry through its extensive research. It regularly conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide.

On March 11, it released findings from its survey of over 7,000 replacement tire buyers. The focus of the survey was on, among other things, channel of purchase, brand awareness, retailer choice and product satisfaction (price, fuel efficiency, etc).

In this survey, NEXEN TIRE advanced 8 notches from last year to the 13^th position, which is a truly remarkable achievement. It ranks among some of the fastest-growing brands named by AutoPacific, reflecting consumers’ growing attraction to the tire brand. It is also the highest-ranking tire vendor among its competitors in Korea, which illustrates that its global activities have started to bear fruit.

Keep watching NEXEN TIRE’s continued efforts on its technology and global marketing activities that are sure to elevate its rank into the top 10 in next year’s survey.