NEXEN TIRE has launched Purple Summit, a strategic integrated marketing campaign, in an effort to strengthen its ties with its business partners. Here are some snapshots of the very first Purple Summit that will allow you to gain a sense of NEXEN TIRE’s pride and passion.

The very first Purple Summit was held between March 4th and 6th. Over 60 people attended the gathering that took place in Manchester under the title of ‘2016 PURPLE SUMMIT, Manchester.’ They all became enthralled by a series of exciting events and meticulous services that kept everyone’s attention throughout the summit.

The first event was NEXEN Conference, which provided an opportunity to share NEXEN TIRE’s marketing activities, flagship products and activities of its trading partners. It was followed by the NEXEN Booth and Match Experience through utilization of the partnership with Manchester City FC. The summit attendees had some thrilling moments while taking part in some scoring challenges, racing car branding and other fun activities at the booth installed at Etihad Stadium.

After their lunch in the Legends Lounge, they all watched Manchester City FC’s match. With the City beating Aston Villa 4 to 0, the atmosphere among the attendees became even more festive and cheerful. During half-time, a Skills Challenge was organized, which saw some of the City’s players become involved in the fun. Two of NEXEN TIRE’s partners, one from Germany and the other from Italy, were among those who joined the event and had a memorable time.

The excitement that was had during the day extended all the way to the evening when a diverse range of interesting events were held, including a free-style football performance, an opera, and an award ceremony that bestowed participants with recognition and awards, all helping the summit to wrap up as a great success.



The representatives from NEXEN TIRE’s trading partners indicated that the summit provided a good and useful opportunity to strengthen their ties with NEXEN TIRE and will act as a huge benefit towards furthering their local marketing activities.

Building upon the success of the summit, NEXEN TIRE will offer more innovative and superbly organized marketing activities in order to foster closer ties with its trading partners. Keep watch for what’s in store for next time!