Nexen Tire supplies OE Tires for Hyundai’s Grandeur to win over the premium sedan market
Attention: Nexen Tire is a sole supplier of Kia Optima
World class auto manufacturer, Hyundai launched Grandeur HG (export name “Azera”) last January.
This 5th generation Grandeur is storming in the domestic market. As Korea’s representative premium sedan, Grandeur has lived a long life and now, Hyundai has successfully introduced its 5th model. The orders for Grandeur HG were overwhelming even before the launch and this model has a very special meaning to Nexen Tire.
Grandeur HG will be equipped with Nexen’s tires. Nexen Tire’s main product, 17” CP671 will be installed on Grandeur GH to show off its brilliant design and functionality. As Hyundai’s major product, Grandeur HG will be taking over not only the domestic market but also the global market. Nexen Tire’s CP671 will be also meeting the customers in the world on Hyundai’s Grandeur HG.
Nexen Tire to be the sole supplier for Kia’s K5 (export name “Optima)
Nexen Tire is also the sole supplier of Kia’s ‘K5’. Since the ambitious launch last year, K5 stormed into the market as a bestselling car. The posh looking tire placed on the 18” wheel is Nexen’s ‘CP662’. By becoming the sole tire supplier for ‘K5’, Kia’s new medium sedan, Nexen Tire is surely grabbing the attention. Along with the active sports marketing, Nexen Tire is also focusing on the OE market. It is from the conclusion that taking over the OE market means the automobile manufacturers acknowledge the product quality, thus making it easy to attract customers.
Demand for Nexen Tire has been increasing for the recent years for medium sedan and bigger cars such as sonata, K7 (export name “Cadenza”) and K5 (“Optima”). “We have increased the number of researchers over three times in recent years and focused on developing products with high-end technology. The demand on our products is the outcome of our effort.” Someone from Nexen Tire comments, “Hyundai and Kia acknowledged our technology and the demand for OE tires keeps increasing.”
Nexen supplies RO571 and CP671 for Kia’s Sorento and Sportage. Soul, Forte (export name “Cerato”) and Mohave (“Borrego”) also use Nexen tires. Nexen’s CP671 is equipped on Hyundai’s new Sonata and further supply is planned for Santafe’s (DM) newer model, the small Coupe that is under development, European Sonata (VF) and i30’s newer model (GD). Nexen also supplies tires for GM Daewoo’s Winstorm and Gentra. Ssanyong’s Korando C will also have our tires. Nexen Tire’s popularity in the OE market could not have been possible without its technology. Various cutting edge technologies are applied on the new products. Special technology on the steel belt on which the durability depends, minimizes the stress between the tire and the road hence greatly improving the comfort, abrasion resistance and silence.