NEXEN TIRE has established a global R&D network led by its main R&D center in Yangsan, Korea along with its R&D facilities in the U.S., China and Germany, where it develops future-oriented innovative products that will lead the global market through reinforced technical competitiveness
Acting as the control tower of NEXEN TIRE’s R&D Centers distributed throughout the world and the headquarters for research and development(R&D) of our new technologies. Yangsan R&D Center focuses on the application of new technologies and development of high-performance and high value-added tire product.
NEXEN TIRE China Technical Center was established to make inroads into the Chinese market, which is the world’s largest consumer market. It focuses on developing tires optimized for the local conditions and strategic products, including OE and replacement tires’ that can also be applied to overseas markets.
Building higher brand awareness among consumers and outstanding brand values, NEXEN TIRE Europe Technical Center is working to increase its business portfolio by developing new vehicle tires and strategic products in the European market, where many global automative companies are located.
Aimed at expanding its business presence in North America through developing market driven products suitable for the North American market. NEXEN TIRE America Technical Center puts an emphasis on developing fundamental technologies based on research of high performance tires and vehicle technologies.
R&D Center Committed to new technology