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Title NEXEN TIRE announces milestone long-term partnership extension with Manchester City Date2023-05-11

- Company has extended a multi-year partnership, entering its fourth-term with the football club

NEXEN TIRE, a leading global tire manufacturer, today announced an agreement has been reached with the Manchester City Football Club (Manchester City), extending their hugely successful partnership. The new agreement will see NEXEN TIRE and Manchester City celebrate over a decade of successful collaboration by the end of the term and this year will be no exception, with the tire maker attending the ninth season alongside the football club.

NEXEN TIRE has had a relationship with Man City since 2015. With NEXEN TIRE’s support and community and grassroots level CSR programs, the collaboration has always presented much more than just running football content. Furthermore, from 2017 to the end of the current season, NEXEN TIRE has been the Club’s sleeve partner, a first-ever for a Premier League Club.

By any measure, the relationship between NEXEN TIRE and Manchester City has been a remarkable success story, with the team winning four Premier League titles and the tire manufacturer ushering a new era of mobile transformation on a worldwide scale with the opening of its Europe plant as well as the global central R&D center in Korea.

“We are very excited to continue our long-term partnership with Manchester City, which will surpass a decade of collaboration by the end of the new term,” said Travis Kang, Global CEO of NEXEN TIRE. “Both parties are aligned to support and back each other up while inspiring people through our collaboration. This long-term partnership will allow us to innovate and grow internationally as NEXEN TIRE continue to expand our market and product offering.”

“NEXEN TIRE has been part of the City family for a long time and this new extension will take us to more than a decade of partnership,” said Ferran Soriano, Chief Executive Officer at City Football Group. “We have shared and enjoyed historic and very successful moments, celebrating 12 trophies together. We want to thank NEXEN for their continued commitment, support and inspiration and we are looking forward to working together throughout the next term, for more innovation and celebrations.”

The extended partnership will see NEXEN TIRE continue to engage its marketing initiatives while focusing on its brand identity, “We Got You,” as a commitment to its customers, fans, and partners.

In addition, as part of their preparations for the 2023/24 season, Manchester City's men's team will travel to South Korea, the home of the tire manufacturer, in July of this year. In addition, a super-sized (inner & upper) LED screen at Man City's home stadium will be upgraded.

NEXEN TIRE announces milestone long-term partnership extension with Manchester City
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