|Title NEXEN TIRE Holds Groundbreaking Ceremony for its New Plant in Zatec, Czech Republic||Date2015-10-05|
● NEXEN TIRE will strengthen its presence in Europe by constructing its new plant in Zatec, Czech Republic
● The new plant is expected to increase sales in the European market and provide a stable supply of original equipment tires for global car manufacturers
Seoul, South Korea, October 1, 2015 - NEXEN TIRE, a leading global tire and tube manufacturer, held a ground breaking ceremony at the site of its new plant in Zatec, Czech Republic, strengthening its efforts in targeting the European market, one of the biggest tire markets in the world. The company invested more than €829 million to build the new plant on 650,000 square meters of land in Zatec.
NEXEN TIRE plans for the plant to be operational by 2018 and then to gradually increase its annual production capacity to over 12 million units, based on prevailing market conditions. It is expected that the new plant will create more than 1,000 jobs in the region.
“The new plant in the Czech Republic is our second manufacturing facility outside Korea, after the one in Qingdao, China. It will serve as significant momentum for the company to make another leap forward” said NEXEN TIRE Chairman Kang Byung-Joong. “I think it will provide a great opportunity to become a global top player amongst the world’s tire manufacturers by strengthening our presence in the European market.”
The ceremony was attended by NEXEN TIRE executives, including Chairman Kang Byung-Joong and President Kang Ho-Chan, as well as Prime Minister Bohuslav Sobotka and his cabinet members. Also in attendance were Ústí Governor Oldřich Bubeníček, Zatec Mayor Zdenka Hamousov, and approximately 300 guests, including European buyers, dealers, and local residents.
The construction of the new plant in Zatec was planned in order to meet the growing demands of the European market, and to ensure a stable supply of original equipment (OE) tires for global car manufacturers, including Volkswagen, Renault, Skoda, SEAT, and others.
The Czech Republic is strategically located to serve as a bridge to the Eastern European market, which has been emerging as a promising market for the rest of Europe, and to provide easy access to the biggest European markets, such as Germany, France, and the UK. In addition, Zatec, where the new plant is located, features many favorable attributes, including a large stable workforce. Currently, there are approximately 30 car manufacturers within a 400 km radius of Zatec, providing NEXEN TIRE an optimal location for supplying original equipment tires.
In addition to the geographical benefits, proactive efforts to attract investment by the Czech Republic government played another decisive role in the construction of the new plant in Zatec.
NEXEN TIRE has been supplying original equipment tires for various European car manufacturers’ models, including Fiat’s 500X and Ducato, Renault’s Twingo and Volkswagen’s Caddy. The company also executes various marketing activities in order to strengthen its brand awareness and increase sales in the European market, such as signing an official sponsorship with Manchester City Football Club and participating in the IAA Frankfurt Motor Show 2015.