|Title NEXEN TIRE Presents the Runner-up Trophy at the MercedesCup||Date2015-06-16|
NEXEN TIRE, an official sponsor of the ‘MercedesCup’, presented the runner-up trophy at the award ceremony for the ‘MercedesCup’
Through active engagement with the ‘MercedesCup’, the company expects to strengthen its brand awareness in the European market
Seoul, South Korea, June 15, 2015 – NEXEN TIRE announces that Ho-Chan Kang, President of NEXEN TIRE, presented the runner-up, Viktor Troicki, at the ‘MercedesCup’ with the second place trophy on June 14. NEXEN TIRE is an official sponsor of the ‘MercedesCup’ with a two-year premium sponsorship lasting until 2016.
“By presenting the second place award winner at the ‘MercedesCup,’ one of the most popular sporting events in Europe, we are expecting to step forward in building a strong relationship with customers in Europe. In particular, it was a great opportunity to take part in the MercedesCup award ceremony for the first time as an official sponsor and to bring positive effects in brand awareness of NEXEN TIRE in the European market,” said NEXEN TIRE. The company added, “We also had a chance to strengthen our relationship with dealers in Europe, by inviting them to Stuttgart to share our vision and watch the ‘MercedesCup’ game together. We will consistently strengthen our various sports marketing activities in Europe to reach out to more European customers and raise brand value among them.”
The ‘MercedesCup’ took place from June 6 to 14 at Tennisclub Weissenhof in Stuttgart, Germany, and the award ceremony was held after the finals on June 14. The world’s most popular tennis players, including 14-time grand slam winner, Rafael Nadal, Marin Cilic, and Feliciano Lopez, played exciting and dynamic games at the ‘MercedesCup.’ The victory of the ‘MercedesCup’ went to Rafael Nadal after defeating Viktor Troicki in the final.
The award ceremony was broadcasted by Eurosport, Europe’s No.1 sports channel, in 22 languages, ensuring extensive television coverage in 54 countries European-wide.
NEXEN TIRE has actively pursued sports marketing opportunities to enhance its brand awareness through sponsorships around the world. The company has signed sponsorship agreements with the top 4 European football leagues including the English Premier League, the Bundesliga, La Liga (Liga BBVA) and Serie A (Serie A TIM) for advertisement at ten clubs. In addition to its partnership with the football leagues, NEXEN TIRE also sponsors Mlada Boleslav, a professional ice hockey team in the Czech Republic.