|Title NEXEN TIRE makes an active push into the European market through a global brand marketing with European football clubs||Date2014-09-03|
NEXEN TIRE press release August 26, 2014
NEXEN TIRE makes an active push into the European market through a global brand marketing with European football clubs
- NEXEN TIRE advertising now prominently displayed at the stadiums of the football clubs in big European football leagues including the Bundesliga, Primera Liga and Serie A
NEXEN TIRE will have an advertising signboard at the stadiums of football clubs in the four largest football leagues in Europe - Germany, Spain, Italy and England.
NEXEN TIRE unveiled its decision to place advertisements on an LED signboard at the home stadiums of Mainz 05 in the Bundesliga, Atletico Madrid and Valencia in Primera Liga and Napoli and SS Lazio in Serie A, in addition to 4 clubs in the Premier League such as Everton FC, Tottenham Hotspur FC, Southampton FC and West Ham United.
Mainz 05 in the German Bundesliga has gained a fair amount of interest among Korean fans for having signed Koo Jacheol back in January with the highest salary in the history of the club, which made him the club’s second Korean player after Park Jooho.
In addition to sponsoring Eintracht Frankfurt, NEXEN TIRE has recently formed drift team and participated in the motor racing series, as part of its efforts to enhance the sports marketing in Europe.
"As we increase our sales and supply of tires to European car manufacturers with every year, we have signed a contract with 10 European football clubs as part of our marketing strategies. We will continue to improve our brand awareness through active marketing campaigns", said Vice President Lee Byungwoo, the Head of NEXEN TIRE Sales.