COMMUNICATION

Sports Marketing Experience the passion of NEXEN TIRE through NEXEN Sports that are shared with the customers.
US Formula Drift

NEXEN TIRE is an official major sponsor of Formula DRIFT, the premier United States drifting series, for the 2018 and 2019 race seasons. NEXEN TIRE has also entered into partnerships with Toyota drivers Fredric Aasbo, the 2015 Formula DRIFT World Champion currently piloting the new Rockstar Energy Drink 2019 Toyota Corolla hatchback and 3 of ITW global brand drivers, 3 times champion Chris Forsberg in his NOS Energy Drink Nissan 370Z, Ryan Tuerck in his GUMOUT Toyota 86 and Alec Hohnadell in his RainX Nissan S14. All the racers compete on Extreme Ultra High Performance N’Fera SUR4G.

As tire performance is crucial in maximizing handling and grip performance in the Formula Drift,
NEXEN TIRE looks forward to increasing its brand awareness and showcasing the high quality of its products through this partnership.