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Title Nexen Tire wins Good Design 2011 Awards Date2012-01-04

World-wide recognition of Nexen Tyre’s global competitiveness

Nexen Tire Corporation has recently been presented with the world''''s oldest and the most prestigious ''''Good Design 2011'''' Award for Winguard Sport, UHP winter Tire. This award is further recognition of Nexen Tire design''''s global competitiveness, after the company won the International Forum Design Award 2010 and Good Design award from Design Korea 2011.

Good Design Award is conferred annually by the Chicago Athenaeum Museum of Architecture and Design together with The European Centre of Architecture, Art, Design and Urban Studies. Every year, Good Design recognises the achievements of the best industrial and graphic designers and world manufacturers for the pursuit of extraordinary design excellence in twenty-five categories, including electronics, transportation, furniture, industrial machinery and architecture, among others.

Founded in 1950 and now in its 62nd year, Good Design is the world''''s oldest and the most prestigious scheme. Submissions to the programme are judged by panels using the highest aesthetic criteria in terms of innovative design, new technologies, shape, materials, construction, concept, function, utility, energy efficiency and sensitivity to environmental issues. Some five hundred designs from forty-eight nations were submitted for 2011. In the ‘transport’ category, BMW, Mercedes-Benz, Volkswagen, Hyundai and Kia all won awards as car manufacturers but, remarkably, Nexen Tire was the sole winner among Tire manufacturers.

Winguard Sport is universally praised for an innovative design that is inspired by a glacier; the Tire’s sidewall carries a snow-flake motive, which is highly visual, to help buyers immediately recognise the product’s main characteristics. The product is developed to enhance driving stability in winter conditions, with asymmetric tread design which facilitates drainage and enhances anti-hydroplaning, thus improving traction and cornering performance in both wet and snowy roads.

“We are extremely proud to receive the Good Design award, especially as it comes after the IF Design Award in 2011, because it shows Nexen Tire design’s global competitiveness,” said Lee Hyun Bong, CEO of Nexen Tire. “Nexen Tire is committed continuously to increase brand awareness in a global market, by enhancing its design capabilities.”

Nexen Tire Corporation has recently been presented with the world''''s oldest and the most prestigious ''''Good Design 2011'''' Award for Winguard Sport, UHP winter Tire. This award is further recognition of Nexen Tire design''''s global competitiveness, after the company won the International Forum Design Award 2010 and Good Design award from Design Korea 2011.

Good Design Award is conferred annually by the Chicago Athenaeum Museum of Architecture and Design together with The European Centre of Architecture, Art, Design and Urban Studies. Every year, Good Design recognises the achievements of the best industrial and graphic designers and world manufacturers for the pursuit of extraordinary design excellence in twenty-five categories, including electronics, transportation, furniture, industrial machinery and architecture, among others.

Founded in 1950 and now in its 62nd year, Good Design is the world''''s oldest and the most prestigious scheme. Submissions to the programme are judged by panels using the highest aesthetic criteria in terms of innovative design, new technologies, shape, materials, construction, concept, function, utility, energy efficiency and sensitivity to environmental issues. Some five hundred designs from forty-eight nations were submitted for 2011. In the ‘transport’ category, BMW, Mercedes-Benz, Volkswagen, Hyundai and Kia all won awards as car manufacturers but, remarkably, Nexen Tire was the sole winner among Tire manufacturers.

Winguard Sport is universally praised for an innovative design that is inspired by a glacier; the Tire’s sidewall carries a snow-flake motive, which is highly visual, to help buyers immediately recognise the product’s main characteristics. The product is developed to enhance driving stability in winter conditions, with asymmetric tread design which facilitates drainage and enhances anti-hydroplaning, thus improving traction and cornering performance in both wet and snowy roads.

“We are extremely proud to receive the Good Design award, especially as it comes after the IF Design Award in 2011, because it shows Nexen Tire design’s global competitiveness,” said Lee Hyun Bong, CEO of Nexen Tire. “Nexen Tire is committed continuously to increase brand awareness in a global market, by enhancing its design capabilities.”


Nexen Tire wins Good Design 2011 Awards
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