NEXEN TIRE is receiving worldwide acclaim not only in the tire industry but also for its range of ambitious sports marketing strategies.

The company is enthusiastically promoting the excellence of its products and brand identity in Korea as well as overseas by sponsoring motor sports, soccer, baseball, football and ice hockey. In August, NEXEN TIRE has signed an official partnership with Manchester City FC, which is one of the most dominant teams of the Premier League in England. Let’s discover more about this exciting development.

‘NEXEN TIRE’ has signed an official partnership with Manchester City FC, one of the strongest teams of the Premier League in England, as part of its global sports marketing initiatives.

On August 6 (local time), NEXEN TIRE held an official partnership signing ceremony with Manchester City FC at the City Football Academy in Manchester, England. Key executives of both parties including NEXEN TIRE CEO Ho-Chan Kang and Manchester City FC CEO Ferran Soriano were in attendance, along with various players from the famed football club.

Through this partnership, European and football fans worldwide can encounter the NEXEN TIRE brand through digital signage that will be displayed every time when there is a match in Ethihad Stadium, the home stadium of Manchester City FC. Also, NEXEN TIRE will carry out various marketing activities with use of the players’ images and sponsorship rights.

By signing this agreement, NEXEN TIRE, which has displayed rapid growth in the global market, will be able to more actively communicate with customers and affirm its place in Europe and the global market.

“This partnership with Manchester City FC, which has numerous fans across all continents, will provide a great opportunity for us to promote NEXEN TIRE to consumers all over the world,” said NEXEN TIRE CEO Ho-Chan Kang. “We will strengthen our brand power through continuous sports marketing.”

“We are very happy to welcome NEXEN TIRE as our newest global partner and to welcome President Kang to our home in Manchester. We have millions of followers in South Korea and we will be able to provide them with more engaging experiences. Nexen is not only a well-established South Korean brand, but has a strong ambition to grow globally like we do. This partnership builds a strategic relationship that will enable us both to meet our objectives”, said Ferran Soriano, Chief Executive of Manchester City FC.

NEXEN TIRE is promoting its enterprising brand identity through active sports marketing, and is winning recognition from outstanding global auto companies as a result of its advanced technology. We look forward to acquiring a greater base of customers through leveraging the global popularity of Manchester City FC through this special partnership.