Optimal Tire Design Validated By AI And VR Technology
NEXEN TIRE has established an Artificial Intelligence (AI)-based tire performance prediction system using machine learning at the concept design stage to quickly and accurately forecast key indicators of tire such as fuel efficiency, noise, and handling. The company also introduced the first High Dynamic Driving Simulator in the Korean tire industry, enabling virtually modeled tires to be tested in a VR-based environment that replicates real-world driving conditions for precise evaluation and optimized design.




No Matter Your Vehicle Type, Choose Once For Long-Lasting Performance!
Designed For Quiet And Comfortable Driving
Improved Efficiency with Lower Rolling Resistance















