|Title NEXEN TIRE launches live stream watch-along ‘Purple Live, Digital’ fan engagement campaign||Date2020-11-02|
NEXEN TIRE, a leading global tire manufacturer, announced the launch of its ‘Purple Live, Digital’ campaign, a live stream watch-along that connects Manchester City FC fans with popular sports content creators. First rolled out as a successful pilot in Korea earlier this year, the campaign is now kickstarting internationally – in the United Arab Emirates and Thailand.
As the official partner of Man City, NEXEN TIRE’s ‘Purple Live, Digital’ event is the company’s latest effort to set up a new online communication platform to engage more closely with customers and Man City fans.
“We are excited to connect with football fans in the UAE through our ‘Purple Live, Digital’ event and look forward to engaging more with them through further online and offline events to come,” said Brian Han, Chief Marketing Officer of NEXEN TIRE.
NEXEN TIRE and YouTube sports content creator With Khaled, who has over 1.3 million subscribers, will host the first ‘Purple Live, Digital’ watch-along on his YouTube channel on Sunday, November 8 at 8:30 PM (GST) for the Manchester City vs Liverpool game. During the event, fans will also get the chance to win Man City merchandise.
Meanwhile, NEXEN TIRE will launch a pre-game online competition to promote ‘Purple Live, Digital.’ To enter, fans should write humorous comments on Man City player pictures that will be posted.
For more information, please visit: https://www.facebook.com/nexentireme