|Title NEXEN TIRE extends sponsorship with Eintracht Frankfurt to 2021/2022 season||Date2019-08-22|
- NEXEN TIRE extends sponsorship contract with the German football club Eintracht Frankfurt to 2021/22 season
- NEXEN TIRE to continue utilizing this partnership platform to enhance its presence in the German market
Arnfried Lemmle, the Head of Department Sales & Marketing at Eintracht Frankfurt Fußball AG,
John Bosco Kim, Chief of Sales and Marketing NEXEN TIR Europe s.r.o.
and Peter Gulow, the Managing Director of NEXEN TIRE Germany came together for a signing ceremony for NEXEN TIR and Eintracht Frankfurt sponsorship renewal.
(SEOUL, South Korea, August 19, 2019) – NEXEN TIRE, a global tire manufacturer, announced today that it has extended its sponsorship deal with the German football club Eintracht Frankfurt for the next three years until the 2021/22 season.
With the newly extended contract, NEXEN TIRE will continue to enhance its brand presence in Germany with the branding, advertisement, and hospitality advantages with Eintracht Frankfurt, which currently plays at Bundesliga, the top tier of the German football league system. NEXEN TIRE logo will be visible at the home stadium of the Club across broadcast feeds, perimeter boards, commercials and more.
Specifically, new sponsorship benefits include access to the hospitality Sky Box with NEXEN TIRE’s logo at the box entrance, presence on the video-off-boards at each home match of Eintracht Frankfurt, in-stadium commercials on the video screen and an advertisement page in every Club magazine.
NEXEN TIRE has been a partner of Eintracht Frankfurt since 2012 and has been successfully carrying out sports marketing activities with the Club to increase its brand awareness in the German market. The partnership allowed the company to reach out to the fans, as well as consumers, across Germany. With the extended partnership, NEXEN TIRE is set to to connect with more people in Germany, Austria and Switzerland.
“NEXEN TIRE is very pleased to announce that we will continue our successful partnership with Eintracht Frankfurt until the 2021/22 season,” said John Bosco Kim, Chief of Sales and Marketing NEXEN TIR Europe s.r.o.. “Football is one of the most popular sports in the world and we believe it will have major potential in the DACH region to drive huge tire sales. This extension of partnership demonstrates of our continuous growth and marks another milestone in NEXEN TIRE’s sports marketing initiatives."
"Continuity with our Partners is also very important to us. With NEXEN TIRE, we have a strong partner at our side – and that has been going on for seven years now. This shows once again the great trust that exists between the two sides," says Arnfried Lemmle, Head of Sales and Marketing at Eintracht Frankfurt Fußball AG.