| Title NEXEN TYRE Expands U.S. Marketing Across Stadium, Retail and Roadside Channels | Date2026-04-22 |
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NEXEN Tyre has announced a new marketing initiative in the United States aimed at expanding brand visibility across multiple consumer touchpoints, combining sports marketing with retail and outdoor advertising. As part of the campaign, NEXEN Tyre will feature LED advertising across nine Major League Baseball (MLB) stadiums in four regions. The placements are expected to increase exposure among both in-stadium audiences and broadcast viewers. The company has also secured advertising across more than 10 sports networks. NEXEN Tyre will continue its sponsorship of the Anaheim Ducks in the National Hockey League (NHL), including LED and exterior billboard placements at the team’s home arena and training facilities. In the retail channel, the company is rolling out banner and digital advertising across more than 3,000 locations in North America, including major retailers and tyre specialty stores. The campaign also includes a truckside advertising programme, with branded delivery vehicles operated by dealer partners to increase on-road visibility. NEXEN Tyre has been expanding its presence in North America, which accounted for 22% of total revenue last year. The company has also seen growth in larger-diameter tyres (18 inches and above), which now represent around half of its regional sales. The company has continued to broaden its distribution network, introduce new products and participate in industry events, including the SEMA Show, as part of its market expansion strategy. “The campaign is designed to increase brand visibility across a range of everyday environments,” said Brian (Yoonseok) Han, CEO of Nexen Tire America.  |
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