NEWS

NEXEN Tyre has announced the launch of its high-performance summer tyre, the N’BLUE S, across key replacement (RE) markets in Latin America and Asia-Pacific, including Australia, as part of its strategy to strengthen global market presence.

Following its success in Europe, the N’BLUE S is being introduced to emerging markets such as Colombia, Brazil and Mexico, as well as Malaysia and Australia. These regions present stable demand for summer tyres due to consistently warm climates and limited seasonal variation.

The N’BLUE S is engineered to deliver a balance of efficiency and performance. An optimised contact patch structure helps reduce rolling resistance, while maintaining responsive handling. A multifunctional compound with evenly distributed materials enhances wet grip, supporting stable performance in wet conditions.

The tyre also features NEXEN Tyre’s proprietary EV ROOT marking, indicating it is designed to perform across internal combustion engine (ICE), hybrid and electric vehicles. As vehicle electrification continues to grow, the company aims to meet demand with products that offer compatibility across multiple powertrains.

The N’BLUE S has already demonstrated its competitiveness in both the European replacement market and original equipment (OE) supply. It has been fitted to a range of vehicles, including electric models such as the Hyundai Casper EV, Kia Niro and PV5.

NEXEN Tyre plans to further expand its presence in the global replacement market by building on its OE experience and strengthening its reach across regions with consistent year-round demand.

“The N’BLUE S represents a key strategic model for the company, bringing OE-proven technology into the replacement market,” said John Bosco (Hyeon Suk) Kim, CEO of NEXEN Tyre. “We will continue to expand our presence in markets with stable demand and strengthen our global revenue base.”