NEWS

Leading global tyre manufacturer NEXEN TIRE has announced it is supplying original equipment (OE) tyres for the latest Hyundai Palisade, the flagship SUV undai Motor Company. The supplied tyre, the ‘N’FERA Supreme S,’ is a high-performance all-season tyre designed for premium vehicles, offering outstanding driving performance and superior ride comfort.

For the first time, NEXEN TIRE has been selected to supply OE tyres for the Hyundai Palisade, reinforcing the brand’s reputation for quality and innovation. As demand for SUVs and premium vehicles continues to grow, NEXEN TIRE’s high-value product sales have increased, demonstrating the success of its strategic direction.

The ‘N’FERA Supreme S’ incorporates cutting-edge technology, including artificial intelligence (AI), to enhance both ride comfort and overall performance. Specifically, the tyre features an AI-driven, big-data noise reduction tread pattern, which significantly reduces road noise and vibrations for a quieter, more comfortable driving experience.

To maximise grip and stability, the tyre utilises advanced load distribution technology and a 4D compound, ensuring optimal performance for high-performance and heavy-duty vehicles. This results in improved stability over long distances and at high speeds, helping to minimise driver fatigue. Additionally, pattern shape retention technology enhances performance even when the tyre is 50% worn. The aerodynamic sidewall design also reduces air resistance, contributing to increased fuel efficiency.

NEXEN TIRE continues to strengthen its global presence by expanding partnerships with major automakers, including Hyundai Motor Company. Since 2012, it has supplied OE tyres to key manufacturers in Europe and the United States, establishing itself as a trusted supplier to leading global brands.

“Being selected as the OE tyre supplier for the Hyundai Palisade, in competition with leading global manufacturers, is an exciting milestone for NEXEN TIRE,” said Travis Kang, Global CEO of NEXEN TIRE. “We will continue to enhance our global competitiveness through strategic collaborations with Hyundai Motor Company and other automakers.”