Tire design is an important element that has a great impact on not only the exterior but also tire performance. That’s why pattern design is crucial in producing tires. NEXEN TIRE is winning recognition for its excellent technological skills by winning world-renowned design awards every year. In addition to last year, it has made a remarkable achievement of being acknowledged for its innovative design this year.

NEXEN TIRE’s ‘N’blue HD Plus’ won the main prize of ‘Japan’s Good Design Award 2016’. Hosted by the Japan Institute of Design Promotion (JDP), the Good Design Award is considered as being one of the world’s four major design competitions along with Germany’s Red Dot Design Award and iF, and the US’s International Design Excellence Awards (IDEA). The winning works are issued the G Mark based on a comprehensive assessment of product design, usability and innovativeness.
‘N’blue HD Plus‘ which received the G Mark at this award was the recipient of high praise for its eco-friendly design and sophisticated and splendid European style inspired by a butterfly’s elegant lines and dynamic flutter of wings.
N’blue HD Plus also received the Special Mention at the ‘German Design Award 2015’ last year, as wells as a ‘Very Recommendable grade’ in the tire performance test held by Germany’s automobile magazine Auto Bild. It was also selected as Test Winner in the ACE Lenkrad test, proving its status as a tire with not only innovative design but also outstanding performance.
Winning Japan’s Good Design Award 2016 is a result of attaining recognition for NEXEN TIRE’s efforts in excellent quality and technological skills as well as outstanding design competitiveness. NEXEN TIRE will continue to develop high-performance tires with innovative and excellent designs based on constant R&D and ensure its growth into becoming a more widely cherished global brand.