* NEXEN TIRE sponsors the Australian Football team the ‘Geelong Cats’ and the New Zealand Rugby team the ‘Chiefs’
* With exposure in each stadium, the company is expected to improve brand awareness and relationships with local dealers in the Oceania region

NEXEN TIRE sponsors the Australian Football team, the ‘Geelong Cats’ and the New Zealand Rugby team the ‘Chiefs’, as part of its new sports marketing plans to build brand awareness in the Oceania market.

NEXEN TIRE is expected to create a broader sense of brand awareness through brand exposure in the stadium, by sponsoring the two powerful teams. The ‘Geelong Cats’, the second oldest club in the Australian Football League (AFL), won three premierships since the commencement of the AFL – the 2007, 2009 and 2011 Grand Finals. The ‘Chiefs’ won the New Zealand Conference in 2012 and 2013, two years in a row, and has emerged as the most promising team in the 2015 New Zealand Conference.

For the third consecutive year, since 2013, NEXEN TIRE will be sponsoring the ‘Geelong Cats’. The company, however, first signed up as an official sponsor for the ‘Chiefs’. NEXEN TIRE will place advertisements on LED signage, scrolling banners and on static signage around the Geelong Cats’ home stadium of Kardinia Park, also currently known as its sponsorship name of ‘Simonds Stadium’, as well as the Chiefs’ home stadiums of Waikato Stadium.

“As we begin sports marketing in the Oceania market by sponsoring popular sports team in each country, we are able to reach the public so that we can increase our brand awareness. In addition, we will actively engage in sponsorship activities in sporting events in order to build a powerful global brand image, as well as to target the Oceania market for sales growth.” said Managing Director of Nexen Tire Sydney. “We will also strengthen our relationship with local dealers and their loyalty, by inviting them to home games and to other various events.”

Currently, Nexen Tire operates a Sydney branch office in Australia, and seven service networks for the Oceania market, including one in Australia and one in New Zealand.