NEXEN TIRE has entered into an official partnership with Manchester City FC (MANCITY) of the English Premier League since the 2015-16 season. As part of its sports marketing efforts based on the official partnership, the new NEXEN TIRE-MANCITY partnership website was launched in November.
The NEXEN TIRE-MANCITY partnership site provides a range of information and attractions such as introduction of NEXEN TIRE and MANCITY and their partnership activities, seasonal results, and a photo gallery featuring the dynamic images of players. It will also provide various events and news about partnership activities such as NEXEN TIRE Skills Challenge, Hospitality Program, NEXEN TIRE Special Day, etc.
If you visit the NEXEN TIRE-MANCITY partnership site now, you can participate in the second event of NEXEN TIRE Skills Challenge that received significant global attention last year. ‘NEXEN TIRE Skills Challenge 2’ offers more upgraded missions and a variety of gifts for those who correctly guessed the winner among the four MANCITY players. This event will last until December 22nd (Thursday).
NEXEN TIRE expects that the launch of this partnership site will contribute greatly to conveying its dynamic brand image to customers as well as MANCITY fans around the world, and to enhancing its brand awareness and value.
Having continued the official partnership agreement with MANCITY since 2015, NEXEN TIRE is holding various events and advertisements in the stadium as the official sponsor, and is regularly hosting events involving the inviting of major clients to the Hospitality BOX installed exclusively for NEXEN TIRE in the team’s Etihad Stadium.
NEXEN TIRE is increasing its brand awareness and one step closer to becoming a global company through its official partnership with MANCITY! We will continue our efforts to achieve a common strategic goal by carrying out various sports marketing efforts with MANCITY. 
* NEXEN TIRE-MANCITY partnership site http://nexen-mancity.com/en
